Tuesday, September 10, 2013

Social media campaign launched in support of Sosé & Allen Memorial Forest…

Sosé & Allen’s Legacy Foundation and Armenia Tree Project have announced plans to establish a forest in honor of Sosé Thomassian and Allen Yekikian. The young couple lost their lives as a result of a tragic car accident four months ago.

Vaché Thomassian launched the Legacy Foundation with several close friends to support the couple’s core values: education, repatriation, volunteerism, and democratic development. “The Forest will serve as a living, breathing memorial to Sosé and Allen, and will have a positive effect on Armenia’s environment,” said Vaché.

Here’s how the campaign will work. For every new “Like” on ATP’s Facebook page, five trees will be planted in the forest: www.Facebook.com/ArmeniaTree

“This is a collaborative and interactive campaign, highlighting the great work Armenia Tree Project does, and we’re asking the public to spread the word to grow the forest. The social media aspect emphasizes Sosé and Allen’s focus on utilizing technology and encouraging direct participation,” continued Vaché.

The organizations hope that the effort will attract at least 10,000 “Likes” in order to plant 50,000 trees and raise awareness of ATP’s mission. Contributions may be made via ATP’s website (indicate that the gifts are “In memory of Sosé and Allen”).