Forbes says going green can be profitable...

Forbes.com has posted a series of articles titled Going Green. In his introduction to the special report, editor Dan Bigman asks what’s a fad and what’s real and concludes “We find it isn't easy being green--but it is possible. And, yes, potentially profitable.”

Some of the lead articles are about BP’s investments in genetics research for new biofuels and mining technologies, how Starbucks hopes to trim its carbon emissions footprint, and which US states are most likely to host the next generation of nuclear reactors.