On the eve of Earth Day 2013, the New Yorker ran a lengthy
review of Adam Rome’s new book, “The Genius of Earth Day: How a 1970 Teach-in
Unexpectedly Made the First Green Generation.” There has been no major environmental
legislation in the US
since 1990 when President George H.W. Bush signed a bill aimed at reducing acid
rain. “Today’s environmental movement is vastly bigger, richer, and better
connected than it was in 1970. It’s also vastly less successful. What went
wrong?” asks Nicholas Lemann.
According to
Rome,
the original
Earth Day held on April 22, 1970 remains a model of effective
political organizing. Senator Gaylord Nelson’s idea of a “teach-in” was more
than just sixties jargon, writes Lemann. It defined Earth Day as educational,
school-based, widely distributed, locally controlled, and participatory. This
is contrasted with Earth Day 1990 which was better funded and more elaborately
orchestrated but had fewer lasting effects. Earth Day 1990 was more top-down
and attuned to marketing than to organizing.
The more the
US
environmental movement becomes an established presence in
Washington, the less it has been able to win
legislative victories, notes Lemann. “It has concentrated on the inside game at
the expense of broad-based organizing,” he writes, citing an example from his
research for the
Scholars Strategy Network. “The forces behind the climate change
bill [in the US Congress] directed their money to the inside game in
Washington and to messaging,
rather than to organizing.”
Earth Day is now celebrated around the world, including Armenia (see poster from 2010 campaign). Yet the
lessons from the US
environmental movement should be of interest for Armenia’s nascent environmental
movement, which organized mass protests against industrial air pollution in the
late 1980s. Today’s movement is smaller, visibly younger, and focused around
unsustainable mining with some attention to issues such as green spaces, threatened ecosystems, and biodiversity.
Armenia’s
environmental movement has not been able to organize at the national level or
at the grassroots, so it faces serious challenges ahead in terms of
effectiveness and growth. We hope Rome’s
account will provide at least some useful advice about organizing a generation
of environmental leaders.