Friday, October 5, 2012

Guest post: Transforming business for tomorrow's world...

By Pavan Sukhdev

It is with great pleasure that I announce the launch of my new campaign and book, Corporation 2020Corporation 2020 outlines the most urgent and important changes we need at the corporate level, if we are to avoid devastating planetary tipping points and begin the transition to a Green Economy by 2020. 

For the release of Corporation 2020: Transforming Business for Tomorrow's World, my publisher is offering a short introduction to this issue in the form of a free electronic essay titled "Why Corporation 2020?" (available now at Amazon and Barnes & Noble). The essay highlights the urgency to begin building a Green Economy with a new, responsible type of corporation as the economy's largest agent. 

Thank you for your interest and support for my earlier work on TEEB and Green Economy. TEEB is an essential toolkit to recognize value that Nature delivers to our economies. However, for TEEB to be implemented and for a Green Economy to emerge, we also need changes at the "micro" or corporate level. These will build a new corporate model, Corporation 2020, whose business will indeed add up to a green and inclusive economy of permanence.